Competitive Intelligence
Systematic collection and analysis of information about competitors and markets.
Strategy and product teams use CI to inform positioning, pricing and roadmap.
Netflix's competitive-intelligence team benchmarks Disney+, HBO Max and Amazon Prime pricing, catalogue and churn to steer its content spend.
A live CI tool is on the roadmap. In the meantime, explore the definition and application above.
RoadmapCorruption indices and anti-corruption research.
Charting for equity/technical analysis.
Quantitative-finance research and critique.
Piracy, fraud and counterfeiting intelligence.
World Customs Organization enforcement intel.
Company records for cross-border investigations.
The process of gathering and analysing customer data to build deeper, more effective relationships.
Information relevant to a company's markets, gathered and analysed for accurate decision-making.
Empirical market intelligence refers to the discipline of gathering, analysing and applying information related to empirical market, producing insight that supports decision-making.
Intelligence on the financial affairs of entities of interest from banking, transaction and corporate data.
Intelligence on professional relationships and influence networks within organisations.
Strategies and technologies used for the analysis of business information.