Business

Customer intelligence

Definition

The process of gathering and analysing customer data to build deeper, more effective relationships.

Application

CRM, marketing and product teams personalise experiences with customer intelligence.

Real-world example

Amazon's recommendation engine and Salesforce Customer 360 turn clickstream and purchase data into personalised product and pricing decisions.

Tool status
App coming soon

A live tool is on the roadmap. In the meantime, explore the definition and application above.

Roadmap