Web/OSINT

Mass & Niche Media Intelligence

Definition

Mass & Niche Media Intelligence refers to the discipline of gathering, analysing and applying information related to mass & niche media, producing insight that supports decision-making.

Application

Analysts use mass & niche media intelligence as one input in producing actionable intelligence.

Real-world example

Meltwater and Cision monitor millions of news articles, podcasts and broadcast segments so PR teams can measure share of voice in near real time.

Tool status
App coming soon

A live tool is on the roadmap. In the meantime, explore the definition and application above.

Roadmap